Alex never imagined his life would come down to selling water in plastic sachets.
A third-year university student in Nigeria, he was ambitious, proud, and convinced he could outwork anyone. But when debt crushed him, his girlfriend left him, and his pride cost him everything, Alex hit a breaking point.
Then came Aisha—a brilliant senior with an unexpected proposition: help her run a sachet water business on campus.
What Alex thought would be a temporary fix becomes something deeper: an education in what it truly takes to build something that lasts.
With Aisha's strategic mind and the steady wisdom of Uncle Benjamin—a businessman who has seen both success and failure—Alex learns that business is not just about speed or hustle. It is about preparation, integrity, systems, and faith.
As the venture grows from a campus side hustle into a full-scale water production factory, Alex faces challenges that test everything—partnership conflicts, financial pressure, betrayal by trusted allies, and the hard realization that technology cannot replace character.
The lessons are hard.
The stakes are high.
The cost is real.
This is not just a story about business.
It is a story about becoming.
Read the opening chapters and discover why readers can't put Pure Water down.
Alex stares at his phone screen. Balance: ₦2,840. Three days until rent is due. Five days until his girlfriend expects him to pay for the concert tickets he promised her.
The money isn't coming. Not from his father, who stopped answering his calls two months ago. Not from the campus jobs he's been chasing—positions that evaporated the moment the interviewer saw how desperate he looked.
Pride, he's learning, is a currency that buys nothing.
The text from Moji arrives at 11:47 PM: We need to talk.
Alex already knows what's coming. He's seen it building for weeks—the way she stopped meeting his eyes, the excuses when he suggested they hang out, the increasing distance between them that had nothing to do with physical space and everything to do with the empty wallet in his pocket.
Aisha finds him two days later, sitting under the mango tree near the engineering building, pretending to study.
"I have a proposition for you," she says without preamble. "I need someone to help me run a business. Someone smart, desperate, and too proud to steal from me."
Alex looks up. "What kind of business?"
"Water," she says. "Pure water."